There are a variety of motivations how folks with their best available online tools choose to spend their time. Speaking of which, many internet users are on the net always on the hunt for something new and interesting, or something of pure necessity, to buy. A lot of their time will be spent visiting online review websites.
They are looking for something other than the commercial or technical angle. And they usually find their natural flow of information on websites like the Gray Review. It has otherwise always been a challenge for online consumers to completely make up their mind about the product information before them.
Some consumers have been caught off guard. They have been enticed into money making schemes or rackets. If they received a product at all, it was shoddy and extremely inferior to the original. Perhaps they were at fault because they missed, or chose to ignore, the memo that warned them to beware of cheap imitations.
Two things can happen in favor of the consumer. It helps for them to know if the review information is being provided to them directly by the product owner. That is not an entirely bad thing. Set aside promotional material for a moment, and think how well consumers benefit from information that is accurate and driven by technical expertise like on the Gray Review site. But more and more today, consumers are looking out for the true and independent experts.
In any form of media, they are often referred to as analysts. If not that, they will be professional consultants. There is never going to be a case of the messenger being shot because the expert reviewer always gives clear evidence that he has tested out the product or service. This is where the popular pros and cons come in use. There will also at least be some form of substantiation as to why a certain aspect or component did not service the reviewer to his liking.
While honesty remains the best policy in the book, it seems to be hard to come by. But an independent reviewer can provide.